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Drive: The Surprising Truth About What Motivates Us - SP'10- Newsletter

Daniel Pink didn't expect to use his Yale law degree to become an author, but his well-written books demonstrate he has indeed found the right path. In his latest book, a New York Times bestseller, Pink focuses on motivation and the role it plays in how we work and live.

Drive: The Surprising Truth About What Motivates Us looks away from the financial reward system as the primary motivating factor, instead turning to more altruistic goals like creating new things and improving the world. Although it may seem like a centuries-long psychology debate waiting to scatter across the pages, the book works to explain money as a motivator is only a temporary fix. Pink offers techniques and case studies on what he considers to be the three true motivators: autonomy, mastery and purpose.

It’s an interesting read, whether you’re looking for motivation yourself or inspiration on how to motivate others.